It started as an ordinary errand. Derek Samuel, a 20-year-old from East Point, Georgia, was dropped off by friends at the Target store on Marketplace Boulevard on April 29. He walked inside — and then he walked out. After that, his trail goes cold.
Nearly four weeks later, East Point police are still searching for answers, his family is publicly pleading for help, and a $15,000 reward is on the table for anyone with credible information.
“He’s goofy. He’s always smiling, he’s always happy. I’ve never really seen my kid sad for real.”— Nishae Samuel, Derek’s mother
Surveillance footage reportedly captured Samuel exiting the Target and walking toward Commerce Drive before disappearing from view. Investigators later located his cell phone in a wooded area behind the shopping center — a detail that has only deepened the mystery. Police have not publicly identified any suspects or persons of interest.
Samuel’s family describes him as a bright, cheerful young man with big dreams. He was passionate about launching his own clothing line, loved gaming, and was always the person in the room who could make others laugh. He leaves behind siblings who are struggling with his absence — including his twin sister.
Timeline of the disappearance
April 29 Samuel is dropped off at Target on Marketplace Blvd by friends. Surveillance shows him leaving and walking toward Commerce Drive.
Shortly after Samuel fails to return or make contact. Friends and family raise the alarm.
Early in search Investigators recover his cell phone in a wooded area behind the shopping center.
Week 4 Search ongoing. No suspects named. Family makes public appeal.
His mother, Nishae Samuel, has asked the public to stop spreading unverified rumors online, urging anyone with real information to contact East Point Police directly. “I just want them to understand that we do need our privacy at this point,” she said. “If they do have any information pertaining to my son, just contact East Point Police.”
Despite the emotional weight of the past month, the family says their faith is holding them together. “They’re staying strong in this. We’re praying together, we’re trusting God’s plan,” Samuel’s mother said.
Have information? A reward is waiting.
East Point Police are offering a $15,000 reward for tips that help advance the investigation. Contact East Point Police directly — do not post unverified information on social media.
